Turn an important initiative into working software. Develop a new application, improve an inherited system, or keep an established product moving forward.
Illustration of a delivery plan built by Baybloom: releases on a steady cadence, each with tests, a security review, and deployment, while a legacy system is retired in phases.
Release planTimelineBacklog
Phase 1
Quoting and approvals
Live
Phase 2
Dispatch and work orders
Live
Phase 3
Customer portal
62%
Phase 4
Reporting
18%
Phase 5
Supplier documents
Planned
Phase 6
Crew mobile app
Planned
Legacy
Old invoicing system · retiring
38% left
Releases shipped6
Open issues12
Test coverage91%
Next releaseRelease 7
Release 6Live Tests passing412 of 412 Security reviewSigned off DeployedThu 16:40
New applications
Turn the business idea into a useful first release.
Define the users, the task, and the decisions the application supports. Work through the screens and dependencies before committing to a large feature list.
The first release should let someone complete a meaningful task. Design, implementation, testing, and rollout all contribute to that result.
Existing software
Improve the product without losing what works.
An inherited application may contain years of useful business logic. Assess the code, data, dependencies, and release process before deciding what to replace.
Modernization can proceed in focused steps: strengthen a shared foundation, replace one workflow, or improve a difficult interface while preserving continuity.
Modernization in phases
Replace what you have outgrown without stopping the business.
AssessWhat to keep, what to replace
FoundationShared data, access, releases
Workflow 1First process moves over
Workflow 2Next process moves over
RetireLegacy switched off
Legacy systemNew systemReplacement in phases, with the business running throughout.
How we work with you
Start with the work your business needs.
Define the right application, deliver a focused project, or continue improving the software your team already relies on.
Define
Discovery and a clear scope
Work through the business problem, the existing systems, and what a useful first release needs to do.
What the work can include
Map the workflow with the people who use it
Identify roles, exceptions, and system dependencies
Explore the application through screens or a prototype
Define priorities and a practical delivery plan
Best when: The problem is clear, but the application and delivery scope still need definition.
Build
A focused software project
Design and build a defined application or workflow, from the first useful task through rollout.
What the work can include
Turn business requirements into working software
Connect the application to the systems it depends on
Review progress against agreed acceptance criteria
Prepare testing, migration, and release together
Best when: You need a partner to deliver an application or a substantial improvement.
Improve
Continued engineering
Keep developing the software as your business, users, and connected systems change.
What the work can include
Prioritize improvements against business needs
Extend workflows and develop new capabilities
Maintain integrations as their dependencies change
Address reliability and product feedback after launch
Best when: The software is in use and needs ongoing product and engineering work.
Keep the product decisions close to the engineering.
A roadmap is a set of choices about what matters now. We connect those choices to implementation: what the release includes, how it will be reviewed, and which dependencies or data changes need attention.
For an existing product, the first useful work may be understanding its behavior and strengthening its release process. For a new application, it may be testing a proposed workflow before investing in the whole system. The approach follows the product’s condition and the business objective.
Continued development should build on what the team learns from real use. New features, reliability work, and changing integrations belong in a shared set of priorities with clear responsibility for each release.
What we build
Software we build in this area.
Greenfield product builds
Web and mobile applications designed and built from a defined first release, for products that customers or internal teams rely on.
Legacy application replacement
Phased replacement of aging applications, moving one workflow at a time while the existing system keeps the business running.
Inherited codebase stabilization
A review of code, dependencies, infrastructure, and release process, followed by the fixes that make an inherited application safe to change.
Performance and reliability work
Profiling slow screens, queries, and background jobs, then addressing the causes along with the monitoring that shows whether they stay fixed.
AI features in existing products
Search, summarization, drafting, and classification added to an application where they improve a real user task and can be evaluated.
Platform and framework upgrades
Moving applications off unsupported frameworks, languages, or hosting onto maintained foundations, with tests guarding the behavior users depend on.
Scope and price
What shapes the scope and price.
Every project is priced from a written scope. These are the factors that move it most.
Health of the current codebase
Missing tests, outdated dependencies, and undocumented behavior add assessment and stabilization work before new features can be built safely.
Data migration complexity
Moving records from an older system means mapping, cleaning, validating, and reconciling data, and the effort grows with its age and inconsistency.
Continuity requirements
Keeping the current system running during a phased replacement adds work on parallel operation, cutover planning, and rollback options.
Breadth of the product surface
The number of user types, platforms, and features in the first release sets most of the design, build, and testing effort.
Project questions
Before you build.
Decisions worth discussing before committing to a new application.
Can you take over an existing application?
Yes, starting with a technical and product assessment. Access to the code, infrastructure, documentation, and current team helps establish the application’s condition and a sensible handover plan.
Do we need to rewrite everything?
A rewrite is one option, not the default. We look for components and business behavior worth retaining. Targeted changes or a phased replacement can be more appropriate than rebuilding the entire system at once.
Can you work on a defined part of our roadmap?
Yes. We agree with you on the boundary of the work, the dependencies, and how it will integrate with your team’s review and release process. A focused engagement can address a specific application or product capability.
What happens after the first release?
We review what users are doing, resolve issues, and prioritize the next changes. Continued engineering can cover product improvements, reliability, and evolving integrations under an agreed scope.
How do you decide what to modernize first?
We rank parts of the application by the business risk they carry and the value of changing them: fragile areas people depend on, workflows that slow the team down, and dependencies that are no longer supported. The first release addresses the most important of those that can ship safely as a unit.
Can you add AI features to our existing product?
Yes, where a feature improves a real task and its output can be evaluated. We start with representative examples, define what a good result looks like, and build the feature with checks, fallbacks, and review. A feature ships once it meets the quality bar agreed in the scope.
Will our users need retraining after a modernization?
Usually less than expected. Phased releases keep familiar workflows recognizable while improving the parts that cause friction, and each release comes with documentation for what changed. Where a workflow changes substantially, we plan the transition with the people who use it before it goes live.