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Software for home services companies.

One call center books for every brand, memberships renew on schedule, and technicians present the same good, better, and best options on the tablet. The platform reports as one business while each acquired brand keeps its name and, where it makes sense, its field service system.

Illustration of a multi-brand booking board built by Baybloom for a residential home services platform: calls booked across brands and territories, technicians dispatched, and memberships sold, with each job written back to the brand’s field service system.

Who this is for

Founders, COOs, and private equity operating partners of residential home services platforms in HVAC, plumbing, electrical, roofing, pest control, and garage doors, usually assembled by acquiring well-known local brands. Each brand’s field service system books, dispatches, and invoices its jobs; the work around those systems, from shared booking to memberships to platform reporting, runs on spreadsheets and phone calls between brands.

What makes it urgent

  • The call center answers for several brands and books into several systems.
  • Membership renewals depend on each brand remembering to call its members.
  • The platform report is rebuilt by hand from every brand’s exports.

What usually breaks

  • Agents switch between field service systems to find an open slot.
  • Each brand prices the same repair differently on the technician’s tablet.
  • Marketing spend cannot be tied to booked and sold jobs across brands.

The workflow

Before and after the first release.

The steps we see most often in this kind of operation.

Today
  1. CallAgent searches each brand’s system for a slot
  2. VisitBrand-specific pricebook, paper financing forms
  3. MembershipRenewal list kept in a spreadsheet
  4. ReportingExports from every brand, merged by hand
With the first release
  1. CallOne booking screen across brands and territories
  2. VisitShared options on the tablet, financing handed off
  3. MembershipRenewals and tune-ups scheduled from the record
  4. ReportingPlatform view from one set of definitions

What we build

Software we build for home services companies.

Multi-brand call center booking

Give agents one screen that finds capacity across brands and territories, applies routing rules, and books the job into the right field service system.

Membership and agreement management

Track maintenance plans, covered equipment, tune-up schedules, and renewal dates across brands, with reminders and renewals handled from the membership record.

Shared pricebooks and tablet options

Present good, better, and best options from one maintained pricebook, with brand and regional adjustments, and carry the accepted option into the job and invoice.

Dispatch capacity by brand and territory

Show booked hours against available technicians for every brand and territory, so the call center and managers can move work where capacity exists.

Customer messages and review requests

Send confirmations, on-the-way notices, and follow-ups in the brand’s name, and request reviews after completed jobs through the tools each brand already uses.

Platform reporting and attribution

Report calls, bookings, sold jobs, memberships, and revenue by brand and marketing source from one set of definitions, reconciled to each brand’s accounting.

Your first release

What the first release could include.

In the first release

  • A booking screen for the call center that reads capacity from each brand’s field service system
  • Brand, territory, and job-type rules that route each call to the right brand
  • A membership record with renewal reminders and scheduled tune-ups
  • Bookings written back to the brand’s field service system as jobs
  • A platform report of calls, bookings, and memberships by brand

Usually later

  • A shared pricebook with good, better, and best options on the tablet
  • Marketing attribution from call source to sold job
  • The next acquired brand connected on the same pattern

Systems it may connect

  • Field service: ServiceTitan, Housecall Pro, FieldEdge, Jobber, and similar
  • Accounting: QuickBooks, Sage Intacct, NetSuite, and similar
  • Consumer financing providers the brands already offer
  • Call tracking and phone systems
  • Review and reputation tools
  • Marketing platforms and advertising accounts

How the work runs

Scoped in writing, built in releases, handed over to your team.

Scope

We start with the people doing the work and the systems around it, then write down the first release: what it includes, what it leaves for later, the integration decisions, and the acceptance criteria. Nothing is built until that scope is agreed.

Build and test

We build in releases you can review as the work takes shape, using realistic data. Every release carries tests, a security review, and documentation. Integrations are tested against real records, with exceptions visible.

Handover

Your team receives the documentation, the runbooks, and the training to run the system, and we stay on for continued engineering when you want it.

Scope and price

What shapes the scope and price.

Every project is priced from a written scope. These are the factors that move it most.

Number of field service systems

Each distinct field service product needs a separate connection, data mapping, and testing, so a platform running several systems carries more integration work.

Pricebook standardization

Agreeing on a shared pricebook across brands means reconciling job codes, materials, and prices, which is business work as much as software work.

Membership migration

Moving active memberships from spreadsheets and separate systems requires cleaning plans, renewal dates, and covered equipment before the renewal process can run on them.

Attribution and call tracking

Tying marketing spend to sold jobs depends on consistent call source data from phone and tracking tools, which varies in quality from brand to brand.

Residential HVAC and plumbing platform

Call center agents book any brand’s job from a single screen.

A residential platform assembled from local brands usually lets each brand keep its field service system, so agents hunt through several systems for an open slot. A first release gives the call center a booking screen that reads capacity by brand and territory, routes the call by job type, and writes the booking back to the right brand’s system as a job. Memberships get a shared record with renewal reminders and tune-ups scheduled from it. Leadership sees calls, bookings, and memberships by brand. A shared good, better, and best pricebook on the technician tablet fits a later phase.

Questions

Questions from home services companies.

What leaders in this industry ask us first.

Do our acquired brands have to move onto one field service system?

Not at the start. The first release connects to the systems each brand already runs, and consolidation becomes a separate decision once the platform can compare brands on the same definitions.

Can the call center book for brands that use different field service software?

Yes. The booking screen reads availability from each connected system, applies your brand and territory rules, and writes the job into the system that brand uses, so technicians and dispatchers keep working where they are.

How are maintenance memberships handled across brands?

Each membership is a record with the plan, covered equipment, visit schedule, and renewal date. Tune-ups are scheduled from the record, renewal reminders go out automatically, and the platform sees active members and renewals for every brand.

Can technicians present the same options at every brand?

Yes, where the platform chooses to standardize. A shared pricebook can carry good, better, and best options with brand or regional price adjustments, and the accepted option flows back to the job and to the financing application.

How does consumer financing fit in?

The software hands the homeowner to the financing provider the brand already offers, with the job and amount filled in, and records the decision on the job. Credit applications and decisions stay with the provider.

What happens when we acquire the next brand?

The new brand is connected on the same pattern: its field service system is mapped to the shared definitions, its territories and job types are added to the booking rules, and it appears in the platform report once the numbers reconcile.

What does the first release cost?

The cost is set in a written scope before the build begins, after we have seen the brands, the systems they run, and the booking and membership workflows, so the figure is specific to your platform.

Discuss a home services project.

Tell us about the workflow and the systems around it.
We’ll come back with a written scope for a first release.