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Software for logistics and distribution businesses.

Orders, stock, and shipment status that agree across the ERP, the warehouse, and the carriers, so customers see where their order is without calling. Shorts, damage, and returns land in a queue with an owner.

Illustration of a logistics integration built by Baybloom: the ERP, the warehouse system, and the carrier kept in sync, with stock and shipment exceptions waiting for review.

Who this is for

COOs, operations directors, and branch leaders of distribution and logistics businesses, and the sponsors rolling them up. The operation usually already has a warehouse or transport system; what is missing is the workflow between it, the ERP, and the customer.

What makes it urgent

  • Customers ask where their order is and the answer takes three screens and a phone call.
  • Inventory in the system does not match inventory on the floor, and nobody knows which is wrong.
  • A new branch or an acquired competitor brought another system and another set of part numbers.

What usually breaks

  • Exceptions such as short shipments, damaged goods, and returns live in email and on the dispatcher’s desk.
  • The ERP, the warehouse system, and the transport system each hold part of the order and none holds all of it.
  • Branch reports are assembled by hand and disagree with head office.

The workflow

Before and after the first release.

The steps we see most often in this kind of operation.

Today
  1. OrderEntered in the ERP
  2. WarehousePicked in the WMS, keyed again
  3. ShipmentTracked in the TMS or a spreadsheet
  4. CustomerCalls to ask where it is
With the first release
  1. One order recordERP owns it; WMS and TMS subscribe
  2. ExceptionsShorts, damage, returns in a queue with owners
  3. StatusCustomers see it without calling
  4. Branch viewFill rate and margin from reconciled data

What we build

Software we build for logistics and distribution businesses.

Shipment tracking and status feeds

Combine warehouse and carrier events into one status per order, shared with customer service and customers by email, portal, or data feed.

Exception and claims workflows

Route short shipments, damage, and carrier claims to an owner with the evidence attached, tracked through to resolution and credit.

Returns management

Authorize returns, guide receiving and inspection, and issue credits or replacements from one record that customer service and the warehouse share.

EDI and order intake automation

Capture orders from EDI, portals, and email as validated orders, flagging mismatched prices or part numbers before they reach the warehouse.

Customer ordering portals

Give trade customers their price lists, reorder history, order status, and delivery documents in one place, which reduces calls to inside sales.

Branch performance reporting

Report fill rate, on-time delivery, and margin by branch from reconciled data, with every figure traceable to the orders behind it.

Your first release

What the first release could include.

In the first release

  • Record ownership between ERP, warehouse, and transport systems for the order
  • One connected flow, usually order to shipment status, with validation
  • An exception workflow for shorts, damage, and returns, with owners and resolution
  • A customer-facing status view or a status feed into your portal
  • A branch operating report with agreed definitions

Usually later

  • Inventory reconciliation across branches
  • Customer ordering and document access in a portal
  • Consolidation of an acquired branch’s systems

Systems it may connect

  • ERP: NetSuite, Dynamics, Sage, Epicor, or an industry system
  • Warehouse and inventory management systems
  • Transport management and carrier tracking services
  • EDI connections with large customers and suppliers
  • Accounting and customer portals

How the work runs

Scoped in writing, built in releases, handed over to your team.

Scope

We start with the people doing the work and the systems around it, then write down the first release: what it includes, what it leaves for later, the integration decisions, and the acceptance criteria. Nothing is built until that scope is agreed.

Build and test

We build in releases you can review as the work takes shape, using realistic data. Every release carries tests, a security review, and documentation. Integrations are tested against real records, with exceptions visible.

Handover

Your team receives the documentation, the runbooks, and the training to run the system, and we stay on for continued engineering when you want it.

Scope and price

What shapes the scope and price.

Every project is priced from a written scope. These are the factors that move it most.

Systems holding the order

The number of ERP, warehouse, transport, and carrier systems involved sets how many connections, mappings, and ownership rules the work requires.

EDI partners and formats

Each trading partner brings its own document formats, acknowledgments, and testing cycle, so the count of EDI partners shapes the integration effort.

Part number consistency

Branches or acquired businesses using different part numbers and units need a cross-reference and cleanup before orders and stock can be compared.

Customer-facing scope

An internal exception queue is contained, while customer-facing status, ordering, and documents add sign-in, permissions, and design for external users.

Regional distributor

Customer service answers status questions from the order record instead of checking every system.

At a regional distributor, orders are usually entered in the ERP, picked in a separate warehouse system, and handed to carriers that track shipments in separate portals, so each status question means checking all of them. A first release treats the ERP as the record for the order and feeds pick and shipment status back into it. Short shipments, damage, and returns land in an exception queue with a named person responsible. Customers see status by email or in the existing portal, and the branch report draws on the same data. Inventory reconciliation across branches is a sensible next phase.

Deeper in this industry

Where a service changes shape here.

Questions

Questions from logistics and distribution businesses.

What leaders in this industry ask us first.

We are mid-way through an ERP change. Is this the wrong time?

It can be the right time, if the integration and exception workflows are designed against the new ERP. We look at the ERP plan first and scope the first release around what will not change.

Our large customers require EDI. Does that fit?

Yes. EDI orders and acknowledgments are one more source and destination in the record-ownership map, and their exceptions land in the same queue.

Can this scale across an acquired branch?

That is the usual second phase: the same ownership rules and exception workflow applied to the acquired systems, with the branch report added to the group view.

Can you work with our third-party carriers?

Yes. Carrier tracking comes in through carrier APIs, aggregator services, or scheduled files, depending on what each carrier offers. The events are translated into one set of shipment statuses, so customer service reads the same language whichever carrier moved the freight.

Will this help with inventory accuracy?

It helps by making every movement a record with an owning system and by listing mismatches between the ERP and the warehouse. Cycle counts on a scanner or phone can follow, so discrepancies are found and fixed in the aisle instead of at a full physical inventory.

How is customer pricing kept consistent across channels?

Price lists and contract terms stay owned by the ERP, and every channel reads from them. Orders arriving through EDI, the portal, or email are checked against the agreed price before release, and mismatches go to the exception queue for a person to decide.

Discuss a logistics project.

Tell us about the workflow and the systems around it.
We’ll come back with a written scope for a first release.