Consolidated reporting and one version of every customer and invoice while both businesses keep running. We connect the acquired company’s CRM, finance, and field tools to the parent, one workflow at a time.
Illustration of a post-acquisition integration built by Baybloom: the acquired company’s ERP, the parent’s CRM, and group accounting sharing one set of customer records.
ERP · acquired companyCustomers · 936
CRM · parentCustomers · 1,204
Group accountingInvoices · 96 today
SyncShared customer record · nightly
Exceptions3
Customer 2207Duplicate across companiesNeeds review
Invoice 8841Missing entity codeNeeds review
Order 5123Timeout · retry 2 of 5Retrying
Resolve and retry
2,140 customers matched
Who this is for
Operating partners, integration leads, and the COO or CFO of a company that has just made an acquisition or been acquired. The work usually starts in the first months after close, when the operating plan assumes shared visibility the systems cannot yet provide.
What makes it urgent
The deal closed and the value-creation plan assumes consolidated reporting by the end of the quarter.
Two customer lists, two invoice runs, and two sets of pricing are being reconciled by hand every month.
A shared service center has been announced, but each location still works in its own system.
What usually breaks
Nobody has decided which system owns the customer record, so both do, and they drift apart.
Updates are copied between systems by email and spreadsheet, and the copies fall behind.
Failed transfers vanish. A missing tax code or a duplicate account stops an invoice, and no one is told.
The workflow
Before and after the first release.
The steps we see most often in this kind of operation.
Today
Acquired companyIts own CRM, accounting, and field system
Monthly exportSpreadsheets emailed to the parent
Manual reconciliationFinance matches customers and invoices by hand
Consolidated reportWeeks late and disputed
With the first release
Record ownershipOne system owns each record; the rest subscribe
Validated syncRecords move on a schedule with checks
Exception queueFailures land with an owner and a retry
Shared viewConsolidated reporting from consistent data
Features
What the system can include.
Customer and vendor matching
Finds the same customer or supplier across both businesses, proposes a merge, and keeps a cross-reference so history from either side stays traceable.
Chart of accounts mapping
Translates the acquired company’s ledger codes, tax codes, and cost centers into the parent’s structure so consolidated financials post correctly every period.
Pricing and terms alignment
Holds both price books side by side and applies the right terms to each customer while the commercial teams decide which structure survives.
Integration status dashboard
Shows the integration team which flows are live, how many records moved, and which exceptions are open, by company and by record type.
Shared identity and access
Gives staff from both businesses one sign-in to the tools they now share, with roles that reflect the new reporting lines.
Audit trail for every transfer
Records what moved, from which system, and who resolved each failure, so finance and auditors can follow any consolidated number back to its source.
Your first release
What the first release could include.
In the first release
A record-ownership map for customers, invoices, and work orders across both businesses
One connected flow end to end, usually customers and invoices between the acquired CRM and the parent’s finance system
Validation rules, duplicate handling, and retries
An exception queue with an owner, so failures are visible and resolved
Reconciliation reports the finance team can check
Usually later
Additional record flows: work orders, inventory, pricing
Retiring the acquired system once the parent owns the records
Consolidated reporting across the portfolio
Systems it may connect
CRMs such as Salesforce, HubSpot, or an industry-specific system
Accounting and ERP platforms: QuickBooks, NetSuite, Sage, Dynamics, or a legacy ledger
Field service, dispatch, and ticketing systems
Payroll and HR systems where crews and technicians are shared
Data warehouses and reporting tools already in place at the parent
How the work runs
Scoped in writing, built in releases, handed over to your team.
Scope
We start with the people doing the work and the systems around it, then write down the first release: what it includes, what it leaves for later, the integration decisions, and the acceptance criteria. Nothing is built until that scope is agreed.
Build and test
We build in releases you can review as the work takes shape, using realistic data. Every release carries tests, a security review, and documentation. Integrations are tested against real records, with exceptions visible.
Handover
Your team receives the documentation, the runbooks, and the training to run the system, and we stay on for continued engineering when you want it.
Scope and price
What shapes the scope and price.
Every project is priced from a written scope. These are the factors that move it most.
Number of systems on each side
Each CRM, ledger, or field tool that must connect adds its own mapping, validation rules, and testing against real records from both businesses.
Quality of the acquired data
Duplicate customers, missing tax codes, and inconsistent product codes must be cleaned or handled by rule before records can move without constant exceptions.
Access to the acquired systems
Systems with documented APIs connect directly, while older packages may need scheduled exports or database access, which adds design and testing effort.
How many record types move
Customers and invoices make a contained first flow, and each additional record type such as work orders, inventory, or pricing adds its own rules.
Regional services group
Finance clears a short exception list instead of matching invoices by hand.
After an acquisition, the acquired company usually keeps its CRM and an older accounting package, and the parent’s finance team matches customers and invoices by spreadsheet. A sensible first release names the parent’s finance system as the record for invoices, leaves customers in the acquired CRM for now, and moves invoices on a schedule with validation and retries. When a tax code is missing, the invoice lands in an exception queue for the acquired company’s billing lead. Consolidated reporting starts from records both sides accept. Customers and work orders move next, once duplicates are matched and confirmed.
Questions
Questions about post-acquisition systems integration.
What buyers ask before a project like this starts.
Do we have to replace the acquired company’s systems?
Not to connect them. The first release usually keeps both systems and decides who owns what. Replacement is a later, separate decision, made once the records are consistent and the operating team has a view of what each system actually does.
What if the acquired system has no usable API?
We look at every route before committing: supported exports, scheduled transfers, database access, or a smaller change to the workflow. A fragile connection is worse than an honest manual step with a clear owner.
How do you keep the businesses running during the integration?
We move one flow at a time, validate it against real records, and run the old process in parallel until the reconciliation report is clean. Nothing is switched off until the numbers agree.
Can the fund see progress across several acquisitions?
Yes. The same record-ownership approach and exception handling can be repeated at each company, and the reporting layer can be shared. See the private-equity page for how a portfolio assessment prioritizes that work.
Who on our side needs to be involved?
A finance lead who can rule on invoices and accounts, an operations lead from the acquired company, and someone with administrator access to each system. Those three people make most of the ownership decisions, and regular, short decisions from them keep the integration moving steadily.
How do you handle duplicate customers across the two businesses?
Matching rules compare names, addresses, tax identifiers, and billing contacts, then propose pairs for a person to confirm. Confirmed matches share one reference across both systems, and uncertain ones wait in a review list, so every merge of customer history rests on a confirmed decision.
What happens if we make another acquisition during the work?
The record-ownership map and the connected flows are designed to take another company. The next acquisition reuses the same rules, validation, and exception queue, so the effort concentrates on mapping the new systems rather than rebuilding the approach from the beginning.