Industrial distributor
Sales, order entry, and accounting agree on who each customer is.
At a typical industrial distributor, sales works in the CRM, order entry in the ERP, and finance in accounting, and the customer list in each has drifted apart. The first integration settles which system is the source of truth for customer records, matches the lists, sends won opportunities into the ERP as orders, and returns invoice status to the CRM. Records that fail to match go to an exception queue with the reason and an assignee, instead of hiding in a reconciliation spreadsheet. Inventory availability is a common next flow, so sales can see stock before quoting.