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Software for software companies.

Ship the integration customers keep asking for, the mobile client, or the modernization your roadmap has no room for, while your engineers stay on the current release. A senior team delivers each initiative to your standards and review process.

Illustration of a product roadmap built by Baybloom alongside a software company’s team: bounded initiatives shipped in releases with tests and a security review.

Who this is for

Founders, CTOs, and product leaders at software companies with a roadmap the team cannot fully staff, a product acquired without its engineers, or customers whose requirements outrun the current foundation. The work is delivered inside your process, to your standards, and handed back.

What makes it urgent

  • Enterprise customers want an integration or a security feature before they sign.
  • A product was acquired and its engineers were not.
  • The first version was built fast and the foundation now limits growth.

What usually breaks

  • Every initiative competes with the current release for the same people.
  • Nobody has documented the inherited codebase.
  • The mobile client is a browser view that customers complain about.

The workflow

Before and after the first release.

The steps we see most often in this kind of operation.

Today
  1. RoadmapThe initiative waits for a free sprint
  2. Inherited codeNobody dares change it
  3. Customer askPromised, not scheduled
  4. FoundationPatched around
With the first release
  1. ScopeA bounded initiative with acceptance criteria
  2. BuildInside your review process and standards
  3. ShipMerged with tests and documentation
  4. MaintainYour team maintains it from the day it merges

What we build

Software we build for software companies.

Third-party integrations

Build the integrations enterprise customers request, such as CRM, ERP, identity, and data warehouse connectors, to the product’s existing standards.

Mobile clients

Deliver native-quality iOS and Android apps on the existing API, with authentication, offline behavior, and the push notifications customers expect.

Enterprise security features

Add single sign-on, role-based permissions, audit logs, and data export controls that security reviews and procurement teams ask for.

Public APIs and webhooks

Design and document a public API and webhooks, so customers and partners can build on the product without custom work from the team.

Codebase assessment and stabilization

Document an inherited or acquired codebase, add tests around critical paths, and fix the issues that put releases and customers at risk.

Platform modernization

Move a limiting foundation to a maintainable architecture in phases, keeping the product live and customers unaffected throughout each step.

Your first release

What the first release could include.

In the first release

  • A written scope with interfaces, acceptance criteria, and standards
  • The initiative delivered through your review process
  • Tests, a security review, and documentation
  • Design decisions recorded for your team
  • A handover with no dependency on us

Usually later

  • The next bounded initiative
  • Phased modernization of the foundation
  • A mobile client on the existing API

Systems it may connect

  • Your product and its APIs
  • Identity and billing providers
  • Customer-facing integrations
  • Cloud accounts and delivery pipelines
  • Monitoring and analytics

How the work runs

Scoped in writing, built in releases, handed over to your team.

Scope

We start with the people doing the work and the systems around it, then write down the first release: what it includes, what it leaves for later, the integration decisions, and the acceptance criteria. Nothing is built until that scope is agreed.

Build and test

We build in releases you can review as the work takes shape, using realistic data. Every release carries tests, a security review, and documentation. Integrations are tested against real records, with exceptions visible.

Handover

Your team receives the documentation, the runbooks, and the training to run the system, and we stay on for continued engineering when you want it.

Scope and price

What shapes the scope and price.

Every project is priced from a written scope. These are the factors that move it most.

Condition of the existing codebase

Well-tested, documented code allows direct work, while undocumented or fragile code needs assessment and test coverage before changes can be made safely.

Third-party API quality

Integrations with well-documented partner APIs are contained, while inconsistent APIs, rate limits, and sandbox gaps add design and testing effort.

Review and release process

Working inside the team’s standards, code review, and deployment pipeline shapes coordination, and stricter release gates add review cycles to each delivery.

Security and compliance expectations

Customer security questionnaires, audit logging, data residency, and penetration testing requirements add design, documentation, and review work to an initiative.

Logistics software company

The in-house team keeps its release on track while the integration customers asked for gets built.

Software companies regularly face an integration that customers keep asking for while the in-house engineers are committed to the next release. The work starts with a written scope: interfaces, acceptance criteria, and the company’s standards. The integration is built in the company’s repositories, goes through its usual code review, and arrives with tests, a security review, and documentation. Design decisions are written down, and the handover leaves no dependency on Baybloom, so the in-house team maintains the integration from the merge onward. A mobile client on the existing API is a common next initiative.

Questions

Questions from software companies.

What leaders in this industry ask us first.

Is this staff augmentation?

No. Each engagement is a scoped initiative with acceptance criteria and a handover, delivered by a small senior team in your process.

Will you work in our stack?

Yes. For an existing product we work in your stack, repositories, and conventions.

Can you assess an acquired product?

Yes. The assessment documents what it contains, what depends on it, and the risks, and proposes a plan: stabilize, modernize in phases, or make a bounded improvement.

What about ongoing work?

The next initiative is scoped when the roadmap calls for it, with its own acceptance criteria and handover.

How do you get up to speed on our codebase?

We read the code, run it locally, and pair with the engineers who know the relevant areas. Architecture notes and a written plan are shared for review before any change, so the in-house team agrees with the approach before code is written.

How do you handle security when working in our systems?

Access is granted per engineer with the least privilege needed, through the company’s identity provider where possible. Credentials stay in the existing secrets management, production data is used only where agreed, and access is removed at handover as part of the checklist.

Can you help us answer enterprise security questionnaires?

Yes. As part of a security initiative, the work includes documenting the controls the product has, closing the gaps a questionnaire exposes, such as single sign-on or audit logging, and preparing accurate answers for the in-house team to submit.

Discuss a product initiative.

Tell us about the workflow and the systems around it.
We’ll come back with a written scope for a first release.