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Ecommerce and B2B ordering platforms.

Trade customers sign in and see their contract prices, terms, current stock, and purchase history, with approval rules per company. Every purchase lands in the ERP, so your team stops re-keying emails.

Illustration of a trade ordering platform built by Baybloom: an account with contract pricing and live stock, an order with the company’s approval rule, and status back from the ERP.

Who this is for

Distributors, manufacturers, and suppliers whose trade customers still order by phone, email, and spreadsheet because the website cannot show their prices, their terms, or their history. The ERP already holds all of it; the ordering platform puts it in front of the customer.

What makes it urgent

  • Customers ask for online ordering and the retail platform cannot do account pricing.
  • Order entry staff re-key orders that customers could place themselves.
  • A large customer wants a catalog with their prices and their approval rules.

What usually breaks

  • The website shows list prices and customers phone for theirs.
  • Stock on the site and in the warehouse disagree.
  • Orders arrive by email and are typed into the ERP.

The workflow

Before and after the first release.

The steps we see most often in this kind of operation.

Today
  1. BrowseA PDF catalog or a list-price site
  2. PricePhone to ask
  3. OrderEmail or phone; re-keyed
  4. StatusPhone to ask
With the first release
  1. AccountSign in; see your catalog, prices, and terms
  2. OrderLive stock, reorder from history, approvals if your company needs them
  3. FulfillThe order lands in the ERP and the warehouse
  4. StatusTracking, invoices, and documents on the account

Features

What the system can include.

Bulk order entry

Buyers paste part numbers, upload a spreadsheet, or scan barcodes to build large orders without clicking through the catalog one item at a time.

Multiple ship-to addresses

Accounts with many sites choose the delivery address, requested date, and site contact per order, with restrictions set by the buyer’s company.

Saved lists and standing orders

Buyers keep lists for recurring jobs or sites and schedule repeat orders, which suits trade customers who buy the same items on a cycle.

Product detail and documents

Specifications, data sheets, safety documents, and images attached to each product, so buyers can check compatibility without calling your team.

Credit limit and terms checks

Orders are checked against the account’s credit limit and terms from the ERP, with holds routed to your credit team instead of failing silently.

Returns and credit requests

Customers raise returns against a past order line with a reason and photos, and your team approves, arranges pickup, and issues credit through the ERP.

Your first release

What the first release could include.

In the first release

  • Customer accounts with users, roles, and approval rules per company
  • Catalog and contract pricing from the ERP
  • Live stock and lead times by site
  • Ordering, reorder from history, and quote requests
  • Orders posted to the ERP; status, invoices, and documents on the account

Usually later

  • Punchout and EDI for large customers
  • Promotions and customer-specific catalogs
  • A sales-rep view for ordering on behalf of customers

Systems it may connect

  • ERP and inventory: NetSuite, Acumatica, Sage, Fishbowl, custom
  • Accounting for terms and invoicing
  • Payment providers for card and account payment
  • Shipping and tracking
  • CRM for account records
  • Product information and media storage

How the work runs

Scoped in writing, built in releases, handed over to your team.

Scope

We start with the people doing the work and the systems around it, then write down the first release: what it includes, what it leaves for later, the integration decisions, and the acceptance criteria. Nothing is built until that scope is agreed.

Build and test

We build in releases you can review as the work takes shape, using realistic data. Every release carries tests, a security review, and documentation. Integrations are tested against real records, with exceptions visible.

Handover

Your team receives the documentation, the runbooks, and the training to run the system, and we stay on for continued engineering when you want it.

Scope and price

What shapes the scope and price.

Every project is priced from a written scope. These are the factors that move it most.

Pricing rule complexity

Contract prices, volume breaks, customer-specific discounts, and promotions stored in the ERP must be reproduced exactly, and complex pricing logic takes careful mapping and testing.

ERP integration method

A modern ERP with a documented API is simpler to connect than an older system that needs file exchanges, middleware, or database-level work.

Catalog size and data quality

Large catalogs with inconsistent descriptions, missing images, or poor attributes need cleanup and structure before search and filters work well for buyers.

Account structures and approvals

Buyer companies with many sites, spending limits, and multi-step approvals add roles, rules, and screens compared with a single buyer per account.

Building products distributor

Trade customers see their contract prices and stock and order without emailing a rep.

At a building products distributor, the website usually shows list prices, so contractors email orders and someone keys each one into the ERP. A trade ordering platform signs each customer in to their contract pricing, live stock by warehouse, and order history, with approval rules for the larger companies that need them. Orders post straight to the ERP, and status, invoices, and delivery documents come back to the account. Inside sales spends its time on questions rather than typing. Punchout for the biggest buyers and a rep view for ordering on a customer’s behalf can follow.

Questions

Questions about ecommerce and B2B ordering platforms.

What buyers ask before a project like this starts.

Why not a standard ecommerce platform?

For consumer retail, use one. For trade customers with contract pricing, terms, approvals, and an ERP that owns the truth, the platform has to be built around the ERP, and standard platforms fight that.

Does it replace the ERP?

No. The ERP stays the owner of products, prices, stock, and invoices. The platform reads from it and posts orders to it.

Can customers pay on account?

Yes. Each customer’s terms come from the ERP, and card payment is available where you want it, through a payment provider.

What about our large customers with their own procurement systems?

Punchout and EDI usually come in a later release once the platform is proven with the rest of the customers.

How do we get trade customers to switch from email orders?

Start with the customers who order most often, give them logins with their prices already loaded, and let reps walk them through a first order. Reorder from history and live stock tend to do the rest, and the platform can report which accounts still order by email so your team knows where to follow up.

How are product content and images managed?

Product records stay in the ERP, while richer content such as descriptions, images, and documents can live in a product information tool or an admin area built into the platform. Your team edits content in one place, and the platform combines it with ERP prices and stock for each customer.

How are customer prices and orders kept private?

Each customer sees only its own prices, orders, and documents, enforced on the server and tested in every release. Users sign in with roles their company manages, sign-in follows current security practice, and your team can see who ordered what, when, and under which approval.

Scope an ordering platform.

Tell us about the workflow and the systems around it.
We’ll come back with a written scope for a first release.