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Software for financial services and insurance agencies.

Every renewal queued by date with an owner, client documents collected through a portal, and carrier commission statements matched to policies. It runs around the agency management system your team already works in.

Illustration of a renewal management application built by Baybloom for an insurance agency: policies due, quotes out to carriers, and bound renewals, with documents tracked per account.

Who this is for

Principals and operations leaders at independent insurance agencies, brokers, and advisory firms. The agency management or core system holds policies and accounts; the workflow around it, from quote request to renewal to commission, is tracked by hand. We build the operational software around the core system, not the core system itself.

What makes it urgent

  • Renewals are missed because the reminder is a spreadsheet column.
  • Commission statements from carriers are reconciled by hand every month.
  • Clients send documents by email and someone files them.

What usually breaks

  • Quote requests are re-typed into carrier portals one by one.
  • The CRM and the agency management system hold different clients.
  • Nobody can see the renewal book for the next ninety days in one place.

The workflow

Before and after the first release.

The steps we see most often in this kind of operation.

Today
  1. RequestClient emails; details re-typed
  2. QuoteCarrier portals, one at a time
  3. RenewalA spreadsheet column and a calendar reminder
  4. CommissionStatements reconciled by hand
With the first release
  1. RequestStructured intake with documents attached
  2. QuoteTracked per carrier with status and follow-ups
  3. RenewalA queue by date with owners and tasks
  4. CommissionStatements matched to policies; exceptions listed

What we build

Software we build for financial services and insurance agencies.

Renewal management queues

Queue every upcoming renewal by date with an owner, tasks, and document requests, so account managers work the book instead of a spreadsheet.

Quote and submission tracking

Track each submission across carriers with status, premiums, and follow-ups in one record, so producers see where every quote stands.

Commission reconciliation tools

Import carrier statements, match them to policies and producers, and list exceptions, so finance resolves discrepancies instead of rebuilding the reconciliation by hand.

Client document portals

Let clients upload applications and loss runs, download certificates and policy documents, and sign forms without emailing the agency.

Certificate request workflows

Capture certificate of insurance requests from clients and third parties, route them for review, and issue them from agency management data.

Producer and book reporting

Report new business, retention, and pipeline by producer and line from connected records, so principals see the health of the book.

Your first release

What the first release could include.

In the first release

  • One workflow around the core system: renewals, intake, or commission reconciliation
  • Records with owners, dates, tasks, and history
  • Document collection through a client portal, filed against the account
  • Integration with the agency management or CRM system for client and policy records
  • Roles and data handling agreed in writing

Usually later

  • Carrier statement matching for commissions
  • Client portal for certificates and documents
  • AI review of incoming applications and forms

Systems it may connect

  • Agency management: Applied Epic, HawkSoft, EZLynx, and similar
  • CRM and marketing tools
  • Carrier portals and downloads
  • Accounting and commission records
  • E-signature and document storage
  • Phone and messaging

How the work runs

Scoped in writing, built in releases, handed over to your team.

Scope

We start with the people doing the work and the systems around it, then write down the first release: what it includes, what it leaves for later, the integration decisions, and the acceptance criteria. Nothing is built until that scope is agreed.

Build and test

We build in releases you can review as the work takes shape, using realistic data. Every release carries tests, a security review, and documentation. Integrations are tested against real records, with exceptions visible.

Handover

Your team receives the documentation, the runbooks, and the training to run the system, and we stay on for continued engineering when you want it.

Scope and price

What shapes the scope and price.

Every project is priced from a written scope. These are the factors that move it most.

Agency management system access

The integration options of the agency management system, from full APIs to scheduled exports, determine how much policy and client data syncs automatically.

Number of carriers and statement formats

Every carrier sends commission statements in its own layout, so the number of carriers shapes the matching rules and testing involved.

Client-facing scope

Internal queues are contained, while client portals add secure sign-in, document permissions, and design for clients and third parties.

Compliance and data handling

State regulations, carrier agreements, and the agency’s own policies shape where data is stored, how it is retained, and how access is logged.

Independent insurance agency

Account managers work renewals from a queue, whoever happens to be in the office.

Independent agencies commonly track renewals in a spreadsheet column, and a renewal can slip when the person who watches that column is away. A first release builds a renewal queue from Applied Epic or HawkSoft: every policy by expiration date, an owner, the tasks to complete, and a client portal for the documents the renewal requires. Managers see upcoming renewals and who is handling each one. Carrier commission statements matched to policies, with exceptions listed, make a practical next phase.

Deeper in this industry

Where a service changes shape here.

Questions

Questions from financial services and insurance agencies.

What leaders in this industry ask us first.

Do you build policy or core systems?

No. The agency management or core system stays the record of policies and accounts. We build the operational software around it and connect to it.

How is client data handled?

What the system may hold, where it runs, and who may see it are agreed in writing before anything is built, to your compliance requirements.

Can it read carrier statements?

Yes, in a later release. Statements are captured and matched to policies, and exceptions are listed for a person to resolve.

What comes first?

We start with the workflow that has the most manual work and the clearest owner, usually renewals or intake.

Can the software collect premium payments?

Premium payments run through the carrier’s billing or a licensed payment provider, which holds the funds and the card or bank details. The operational software links to that process, records payment status against the policy, and prompts follow-up when a payment is outstanding.

How do you work with carrier portals that lack APIs?

Where a carrier offers downloads or data feeds, those are used on a schedule. Where a portal is manual only, the workflow tracks the submission and captures the carrier’s response as a document, so the record stays complete while staff keep working in the portal.

Can we add more producers or offices later?

Yes. Producers, teams, and offices are part of the data model from the start, with permissions by office and book. Adding an office means setting up its users and rules, and its business appears in the same queues and reports as everyone else’s.

Discuss an agency operations project.

Tell us about the workflow and the systems around it.
We’ll come back with a written scope for a first release.