WordPress development for companies whose site runs on it, or should.

Marketing updates the WordPress site without a developer. Pages run on a lean custom theme instead of a long plugin list, every old address redirects, and inquiries reach the CRM with the source page attached.

Discuss a WordPress project How the work runs

Riverside AdvisoryServicesIndustriesInsightsPeopleContact

Accounting and advisory

Advisers who know your industry before the first meeting.

Tax, audit, and advisory for owner-managed businesses across the region.

Book a consultation

Tax planningOwner-managed businesses

Audit and assuranceRegulated and voluntary

AdvisoryTransactions and succession

Block editorServices page

Draft · awaiting review

Hero blockHeadline and consultation form

Service cards3 items · custom block

Team blockPhotos and roles

Contact formPosts to CRM with page name

Publish

Published · cache cleared

Who hires us for this

Marketing and operations leaders whose corporate site runs on WordPress and has grown slow, fragile, or hard to edit; companies choosing a content platform for a new site; and teams that need a WordPress site connected to a CRM, a portal, or an application.

Why now

The site runs on a theme and a pile of plugins nobody remembers installing, and it has slowed to a crawl.
A redesign is due and the team wants to keep the platform they know.
The site has to connect to a CRM, a booking tool, or an application.

A decision, not a pitch

Stay on WordPress, rebuild on it, or move off it?

WordPress is the right platform for many corporate sites and the wrong one for some. We lay out the choice without a preference to sell.

Consideration	Keep and maintain	Rebuild on WordPress	Move to a code-managed site
Fits when	The site is sound; it needs care and a few changes	The team edits often and knows the platform; the foundation is the problem	The site is small, changes rarely, or must integrate deeply with an application
Editing	As today	Blocks built for your content	Through a headless CMS or code, depending on the team
Upkeep	Updates and backups on a schedule	Fewer plugins, same schedule	Minimal
Our advice	Most working sites	Editorial teams	Sites that are part of a product

What this covers

What WordPress development covers.

Custom themes

A theme built for your content and design system, with the blocks your editors need and none they do not.

Redesign and rebuild

A new site on a clean foundation, with the pages that earn their place kept and every old address redirected.

Migration

Onto WordPress from another platform, or off it to a code-managed site, with content, media, and rankings preserved.

Performance and security

Speed measured and fixed, plugins reduced to the ones that pay their way, updates on a schedule, backups checked.

Editorial workflow

Roles, review, and publishing that let marketing change the site without a developer.

Integrations

Forms into the CRM with the page and inquiry type recorded, booking tools, and links to portals and applications.

When companies call us

If this sounds like your business, here is where we start.

The site is slow and the plugin list is long

A performance audit, a custom theme replacing the plugin stack, and updates on a schedule.

Marketing cannot change a page without a developer

A theme with the blocks the team needs and an editorial workflow with review.

The company is moving to or from WordPress

A migration with content and media moved, addresses redirected, and rankings watched after launch.

Inquiries arrive with no context

Forms connected to the CRM with the page, the service, and the buyer type attached.

How the work runs

Scoped in writing, built in releases, handed over.

01
Audit what is there
Theme, plugins, performance, security, content, and what ranks, before any decision.
02
Decide on the platform
Keep, rebuild, or move, with the reasons written down.
03
Build the theme and the workflow
Custom blocks for your content, roles and review for your editors, integrations for your forms.
04
Migrate and redirect
Content and media moved, every old address redirected, search submission at launch.
05
Keep it in order
Updates, backups, and performance on a schedule, where the engagement includes it.

Deliverables

What you receive.

ScopeAgreed

First release · version 1.2Scope and acceptance

Includes: The core workflow, roles and permissions, and the first integration
Left for later: Reporting and the second integration
Acceptance: Criteria agreed with your team
Price: Fixed before the build begins
Start date: Agreed in writing

Approved by operations Approved by finance

RunbookHanded over

Operations · version 1.0Running the system

01Deploy a releasePipeline
02Roll back a releaseTested
03Restore from backupTested
04Alerts and who respondsCurrent
05Access and secretsBy role

Written scope
What the first release includes, what it leaves for later, the integration decisions, the acceptance criteria, and the price, agreed before development begins.
Release notes
What changed in each release, what was tested, what the security review covered, and how to roll it back.
Documentation and runbooks
How the system is built, how to run it day to day, and what to do when something fails.
Training and handover
Sessions with the people who will use and run the system, and a handover checklist your team signs off on.

Every release ships with tests, a security review, and documentation, so your team can run what we build.

Your first release

What the first release could include.

The scope is written and agreed before development starts. This is the shape it usually takes.

In the first release

An audit of the current site: theme, plugins, performance, security, rankings
A custom theme with the blocks your editors need
Redirects and content migration, with rankings watched
Forms and integrations into your CRM and tools
Updates, backups, and a runbook

Usually later

Additional page types and campaign templates
A portal or application linked from the site
Ongoing upkeep where the engagement includes it

Systems it may connect

Built to work with what you already run.

WordPress hosting, managed or self-hosted
CRM and marketing automation: HubSpot, Salesforce, and similar
Booking and scheduling tools
Analytics and search tools
Email platforms
Applications and portals the site links to

How we build it

Custom themes built with the block editor, a minimal plugin set, and version-controlled code deployed to managed hosting or a server you choose.

Professional services firm

The marketing team edits and publishes pages without waiting for a developer.

Professional services firms often run a WordPress site that loads slowly, breaks after plugin updates, and makes marketing wary of touching it. An audit identifies the pages that rank and bring inquiries, and the rebuild keeps those addresses or redirects them. A lean custom theme replaces most plugins, with blocks for the page types editors actually use, and forms send inquiries to the CRM with the page and service attached. Updates and backups run on a schedule. A client portal linked from the site is a common next step.

Where this shows up

Industries where we do this work.

Examples, not a closed list. We take substantial projects from independent businesses in other industries too.

Professional services firms

Signed proposals become staffed projects without re-keying, budget burn is visible on every engagement, and clients approve deliverables in a portal.

Specialty manufacturers

Quotes priced from documented rules, won jobs flowing into the ERP and the shop traveler, and job status visible without walking the floor.

Private equity portfolio companies

Software across the hold period, with a portfolio assessment for the fund and a delivery path for each company.

Another industry entirely

Describe the workflow and the systems around it. Fit depends on the work and the stakes, not the sector.

In plain terms

What is WordPress development?

WordPress development is building and maintaining sites on the WordPress platform: custom themes, blocks, editorial workflows, integrations, migrations, performance, and security. Done well, it gives an editorial team a site they can run; done badly, it gives them a slow site held together by plugins.

We build on WordPress when it is the right choice for the team and the site, and we say when it is not.

Questions

Questions about WordPress development.

What buyers ask before a project starts, answered plainly.

Is WordPress the right choice for us?

If your team edits often and knows the platform, usually yes. If the site is small, changes rarely, or is part of a product, a code-managed site may serve better. The audit gives a straight answer.

Can you fix our existing site rather than rebuild it?

Often. The audit says whether the foundation is sound. When it is, we can fix performance and security and cut plugins without a rebuild.

Will we lose rankings in a migration?

Not if every old address is redirected and the pages that rank are kept. We watch search after launch and report what changed.

How do you keep it secure?

We keep the plugin set minimal, run updates on a schedule with a test environment, check backups, and limit access to the people who need it.

Can the site connect to our CRM and applications?

Yes. Forms post to the CRM with the page and inquiry type attached, and the site links to portals and applications we build or you run.

Do you provide hosting and upkeep?

We can include upkeep when the engagement calls for it, with the scope set in writing, and we help you choose a hosting provider.

Discuss a WordPress project.

Tell us about the work and the systems around it.
We’ll come back with a written scope for a first release.